Written by Christine Boulton, Branching Out Chicago | Featured Photo: Kate Kaplan Photography
Flowers are one of the most magical parts of a wedding. They breathe life and energy into a space while setting the tone for the celebrations. Your wedding flowers communicate the style and feel you want to flow through your day. So when it comes to what color palette and personality you want your florals to exude, where do you begin?
One of the things I love most about being in the wedding industry is how it is ever-changing. Every year brings a new look, style and floral trends. I am really excited about the colors that I see on the horizon for 2024. The couples I have been talking to aren’t afraid to change things up and it is so exciting to play with. Primarily, I see color trends for 2024 weddings falling into three categories: Bright and Bold, The Softest Pastels and Give Me Pink. Let’s get right to what each of those trends entails.
Bright and Bold
The bright and bold floral trend is all about deep, rich and saturated colors. I am seeing this trend embracing fuchsias and oranges, but it is also including a range of deep reds and luscious jewel tones.
While some may think this vibrant color scheme is just for summertime jubilance, this coloration doesn’t discriminate between seasons. Just imagine — a palette of emerald green, dark saturated blues and purples would be beautiful against the snowy backdrop of winter. No matter the season, this trend is about exuberance. This is certainly a style to have fun with, so don’t be afraid to bring it to your big day.
Some favorite bold and bright blooms include: Roses, tulips, carnations, gerbera daisies, peonies, ranunculus
The Softests Pastels
When I say the softest pastels, I mean it. This color trend isn’t talking about the yellow of a butter stick, but rather the almost-white of whipped buttercream frosting fresh off the spatula. It’s pink, but so pale it is a barely-there pinch of blush on the cheeks. There is a soft, almost ethereal look to this trend. As with the bold and bright trend, this isn’t really about a specific color palette so much as it is about the level of saturation. Here you have a lightness and airiness, colors as delicate as a whiff of fragrance in a summer’s breeze.
Florals perfect for the softest pastels palette include: Butterfly ranunculus, carnations, cremons, roses, garden roses, larkspur
Give Me Pink
For the longest time, nearlyweds shied away from too much pink. Not anymore! I am seeing brides falling in love with all shades of pink. One bride of mine was very specific in wanting ballet slipper pink. Another one of my brides wanted all the pinks, ranging from delicate pale to bright fuchsia. The lovely thing about pink is that there is a shade to go with almost everything. If you want mostly white, add pops of blush. If you want a riot of colors, pull in the deep roses and fuchsia tones. Are you in love with tons of different foliage? Pink works with that. With wedding suits moving away from black tuxedos to menswear in gray or navy, pink is a perfect accent. So if pink is your favorite color, don’t be afraid to run with it!
Perfectly pink options: Just about any flower you love has a shade of pink you can work with, some favorites are peonies, carnations, bougainvillea, chrysanthemum and roses
As you contemplate the colors you want to use for your wedding flowers I have one bit of advice: Don’t pick a color just because it’s trendy. To really find the best color for you, go look in your closet. Why? People tend to wear clothes that flatter their complexion. On your wedding day, don’t you want to be surrounded by the colors that make you look and feel your best?
About the Author
Christine Boulton is the co-owner of Branching Out Event Florist – Chicago. Specializing in weddings, corporate events and social occasions, Branching Out’s design team brings a casual, understated elegance to everything they touch. For over 30 years, Boulton has kept her finger on the pulse of wedding trends by running “Think Like a Bride,” a wedding blog and marketing guide. Possessed by a love of beauty and an eye for design, she turned her thoughts and life to flowers 10 years ago and never looked back.
Branching Out Event Florist – Chicago | branchingoutchicago.com