Putting Viva Magenta Into Your Makeup Look – With WarPaint International
By Jessica Mae, Makeup Artist & Founder of WarPaint International Beauty Agency
Each year, color experts at the Pantone Color Institute™ select a much-awaited Color of the Year. Through trend analysis and consideration of the cultural zeitgeist, these trend forecasters study fashion, film, travel, new technologies, home design, socio-economic conditions, and more to coin a color to set the pace of the next year’s visuals.
For 2023, Pantone’s team named Viva Magenta (PANTONE 18-1750) as the Color of the Year. Vibrating with vim and vigor, the color is optimistic and strong.
If there is one thing I love, its bold colors and fun looks. I’m personally obsessed with this year’s Pantone Color of the Year for 2023, Viva Magenta. There are so many ways you can wear this color! One of the things I love the most about Viva Magenta is the feeling or attitude it creates within you when you wear it. It’s a powerful color that boosts confidence and swag – at least for me. It’s boldness, with a feeling of fun.