Diamonds Direct

About

Diamonds Direct started as a wholesale operation in Israel and the U.S., supplying polished diamonds to jewelry stores along the East Coast. In 1995, we opened our first showroom in Charlotte, NC, revolutionizing the fine jewelry market by eliminating the middleman and offering diamonds directly to customers at lower prices. Our success grew not only from our direct-to-consumer model but also from our commitment to personal guidance, exceptional service, and empowering customers with industry insights and unmatched guarantees. This personalized, pressure-free approach helped customers make informed, confident decisions within their budget. Today, Diamonds Direct proudly serves customers in 17 states through 33 brick-and-mortar locations and our nationwide e-commerce platform. Our secret to success is simple: we stay true to our core values and consistently deliver the exceptional customer experience that has fueled our growth and reputation from day one.