At All About the Gown, we pride ourselves in excellent customer service, and making sure that each person who comes through our door is treated like family. With an inviting environment full of love and laughter, we provide a place where brides and their bridal party can shop under one roof. We believe your wedding day is the most important day of your life, and we want to make wedding dress shopping a special experience you will smile upon forever. The boutique is located in the beautiful resort city of Lake Geneva, on the second story of a classic Lake Geneva building on Main Street. With over 3,000 square feet of space, we feature wedding gowns, mothers dresses, bridesmaids, tuxedos, accessories and more!