Whether you’re flipping through the pages of our magazine or scrolling through Pinterest, gathering inspiration is one of the most important parts of finding your perfect wedding dress or wedding gown. Walking into a Chicago bridal boutique with no clue what size or style wedding dress you’re looking for can be an incredibly overwhelming experience, so treat wedding gown shopping like it’s a college final and prep, prep, prep. Luckily, hunting for wedding dress inspiration is the fun kind of research. Start off simple and collect images of gowns that you love. Once you’ve got a decent collection going, analyze your choices. Do you like ball gown wedding dresses? Are you obsessed with tulle wedding gowns? Are half of them designed by a specific Chicago wedding dress shop? Note what styles and designers you’re gravitating towards and arm yourself with this info when you head out shopping at your local Chicago wedding salon or local Chicago bridal boutique.