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CSW JEWELRY TREND REPORT
Branded Diamonds
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WHAT BRAND IS YOUR DIAMOND?
Branded diamonds have been making dramatic gains in recent years in visibility and importance within the greater diamond industry. Whether a choice faced by a hopeful fiancée, someone in search of a rare and meaningful gift, or an individual exploring the myriad possibilities for a celebratory piece, the decision one encounters at such a significant moment is one that requires a great deal of thoughtful consideration. How best to convey this intensity of feeling, to mark this momentous occasion, one wonders? More and more often these days, discerning buyers with these questions on their minds are deciding on brand-name diamonds as their perfect answer.
At its most basic level, one of the great attractions of a branded diamond is the feeling of trust the buyer can associate with the product itself. With the intricacies of the diamond creation process, the 4 C’s, and the methods of inspection and certification, there is ample room for a buyer to wonder whether or not they were wise in their choice – whether the decision they ended up making on something so precious and meaningful will always manifest the passion with which it is endowed.
What has always been especially true about diamonds, though, is the special relationship such a purchase shares with the occasions they commemorate. Beyond the essential consumer considerations involved, a much deeper and more intense element comes into play: emotion. A diamond is the gesture that complements the sincerity of the words spoken; the promise of a love that will last forever; the best way to show, in the most dazzling, elegant, and timeless way, just how profound is the depth of your emotion.
The premier name in the branded diamond world is Hearts On Fire, the innovators of the World’s Most Perfectly Cut Diamond. Since 1996, when Glenn and Susan Rothman began with a vision to transform the diamond industry, Hearts On Fire has been continually building on a renowned reputation for offering something no one before or since could offer: consistent perfection in the cutting process, creating diamonds cut to the highest level of performance, with the most dazzling fire, sparkle and brilliance a diamond can present; the kind of diamonds people notice from 10 tables away.
While color, clarity, and carat weight help determine a diamond's rarity, it is the cut of a diamond that defines its true beauty. It is also an all-important detail in assessing value. Cut determines how well a diamond will reflect and refract light. The more precisely a diamond is proportioned and polished, the bigger it will look and the more brilliantly it will perform. The 100X magnification process used by Hearts On Fire – 10 times the industry standard – enables such exacting analysis, cutting and polishing, resulting in a perfectly cut and brilliantly performing diamond every time.
Through a faithful selection process in which less than 1% of the world’s gem quality diamonds are pure enough to make the grade, and a group of fewer than 400 artisans worldwide who are qualified to cut and polish their diamonds, Hearts On Fire has provided diamonds of unsurpassed beauty chosen time and again by those whose passion and intensity of feeling must find their most perfect expression.
WHERE TO FIND THEM
Heats on Fire Diamonds are available in the Chicagoland area at James & Sons Fine
Jewelers, with four locations on Orland Park, Olympia Fields, Chicago and Schererville,
Indiana. Call 708-226-0800.
www.jamesandsons.com
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